Working notes on Upgrade Support: <Product Id="*", Version no. (first 3 parts) must change, and <MajorUpgrade.
<Product Id="*"
UpgradeCode="PUT-GUID-HERE".
Upgrade Code ties the series.
Product Id must change across versions.
Version no. (first 3 parts) must change
<MajorUpgrade
DowngradeErrorMessage="A later version of [ProductName] is already installed. Setup will now exit."/>.